Ship the SaaS you specified.
Not the one that emerged. Technical direction, product engineering and long-term ownership, in one engagement.
45 minutes. You leave with a scope, a sequence and a number, whether or not you hire us.
- In production with
- Layer Finance
- Layron
- Peakside Projects
- Ownership
- Yours from the first commit.No equity, ever.
- Operator
- Fortbit d.o.o., EU-registered, founder-led.
Selected work
Sourcing to shareable brief, in one session.
Layer Finance underwrites real-estate deals. Onboarding one meant hours of reading, extracting and re-typing before anyone could form a view. We built Layron, an AI deal workspace that carries a deal from sourcing to a brief the team can circulate, without leaving the screen.
80%
Time saved in deal onboarding. Measured and stated by Layer Finance.
“Layron moves a deal from sourcing to shareable brief in one single session. What took us hours before is now a matter of minutes.”
“We measured 80% time saved during deal onboarding. This is a game changer for us.”
Every engagement runs the same four stops.
We de-risk your capital by refusing to write code before the parameters are clear. The sequence is the same whether you arrive with a sketch or a half-built product.
Specify the product
We define the parameters, map the dependencies and write the specification before a line of code is initiated. Scope is argued here, where changing your mind is free.
A written specification, a dependency map, a sequenced estimate.
Build the proof
A high-fidelity draft that puts the risky parts first: the API structures, the core workflows, the mechanics that could break the plan.
A running prototype, and an estimate revised by what it proved.
Build the MVP
A robust core product in front of early adopters, with production reliability from the first release rather than from the first incident.
A deployed product, real usage data, every account in your name.
Scale to MLP
Usage tells us which details matter. We refine them, harden what is now load-bearing, and keep going until the product is one people choose rather than tolerate.
A product your team can run, or that we keep running for you.
Built on the Payload App Stack, which we own and maintain in the open at payload.solutions, so the foundation under your product is proven before your first release, and inspectable by anyone you ask to review it.
Four lines. One studio behind them.
Genica builds the product. The rest of the network covers what founders and agencies ask us for next: AI automation, the education platform, the delivery workflow.
Genica
You are here
The studio. Technical direction and product engineering for founders taking a SaaS product from first specification to a product people love.
AIgenica
aigenica.com
The automation agency. We automate the repetitive work in European companies' documents, inboxes and systems, with a person in the loop where it matters.
Visit aigenica.comEduGenica
edugenica.com
The platform practice. Branded homes for courses, masterclasses, conferences and streamed events, marketing, ticketing, access and analytics in one place.
Visit edugenica.comFlowGenica
flowgenica.com
The product. Agencies define the workflow once, then every client engagement runs on it, stages, owners, dates and the status the client can see.
Visit flowgenica.com
Questions we are asked before the first call.
Tell us what you're building.
Bring the idea, the deadline, or the half-built thing. We will tell you what it takes, in what order, and what it costs.
or write to hello@genica.org
45 minutes. You leave with a scope, a sequence and a number, whether or not you hire us. Founder-led, with a senior team brought in when the work calls for it.